“AYURVET WINS RMAI FLAME AWARDS 2014” FOR ITS EXEMPLARY PERFORMANCE AND CONTRIBUTION IN RURAL COMMUNICATION

Ayurvet won another prestigious RMAI (Rural Marketing Association of India) Flame Awards 2014 on 17^th January 2014 at Hotel Taj Vivanta, Gurgaon for excellence in Rural Marketing and Communications. The objective of these awards is to recognize and reward successful case studies in rural marketing.

The Flame Awards were instituted by the Rural Marketing Association of India in 2006 to recognize excellence in marketing, promotion and initiatives in rural markets of the country.

Ayurvet received this award under the category of Integrated Long Term Campaign of the Year – A Rural Communication Campaign for Ayurvet Pashu-Jagat Radio Programme. Ayurvet had submitted the case study on rural communication campaign through Ayurvet Pashu-Jagat Radio Programme an joint initiative with Animal Husbandry Department and All India Radio for Improving Farm Profits.

Dr. Anup Kalra receiving the award from Mr. Salil Dalal, President Rural Divison at Pidilite and Mr. Puneet Vidyarthy,

General Manager & Head Rural at JCB India Limited

It is worth mentioning that the competition was very tough, however out of 209 entries received for various categories, we were amongst the winners.

The eminent jury comprising brand custodians, educationists and other experts in the field of rural marketing including Mr. S. Sivakumar – Chief Executive (ABD) ITC Ltd, Ms. Geetu Verma, Executive Director, Unilever Ltd along with other senior executives from Dabur India Ltd, Harish Bijoor Consultants Inc., NIILM Centre of Management Studies, Bloomberg TV India, Eicher Tractors & Glaxo Smithkline evaluated the applications.