Dr. Mohan Madhukar Bhagwat Inaugurated Fodder Bank Ayurvet ProGreen Hydroponics Technology

The first ever kind of fodder bank in the country, Ayurvet ProGreen Hydroponics Machine (APH-1000) installed at the premises of Cattle Breeding Farm of MAFSU, Nagpur was inaugurated by Shri. Mohan Madhukar Bhagawat, Sarsanghchalak, Rashtriya Swayamsevak Sangh on 25^th April 2016.

During the occasion dignitaries including Dr. Sanjeev Kumar Balyan, Union Minister of State for Ministry of Agriculture and Farmers Welfare, Dr. Umesh Chandra Sharma, President, Veterinary Council of India, Dr. Nitish Bharadwaj former member of the Parliament, Dr. A. K. Misra, Vice Chancellor, MAFSU were present. Ayurvet was represented by the team lead by Mr. M. J. Saxena, Managing Director.

To mark the occasion a special issue of Ayurvet Pashu Swasthya Sansar highlighting Ayurvet and MAFSU new initiative towards hydroponics fodder bank was released by Shri. Mohan Madhukar Bhagwat.

Dr. Mohan Madhukar Bhagawat, Sarsanghchalak of RSS appreciated the efforts of Ayurvet team and especially hydroponics technology which is an emerging technology of the future. He further stressed that the farmers should be familiarized with this technology to avail complete advantage and should be made available on reasonable prices.

While speaking to the media Mr. M. J. Saxena, Managing Director, Ayurvet Limited said that the technology is commercially tested and certified by Northern Region Farm Machinery Training and Testing Institute, Tractor Nagar, Sirsa Road, Hisar, Ministry of Agriculture, Department of Agriculture and Cooperation. The machines are installed at various locations in India. The best part is the machines is available in different models as per the requirement of the customers which could produce anything from 50kg to 1000kg per day and the initial cost if around 3.00 lacs. He further added the technology not only saves water, land, labour and time but also produces green feed and fodder round a year for animals. The feeding of hydroponics green feed to livestock has resulted in improvement of milk yield, reproductive efficiency and replacement of compound feed.

The Maharashtra Animal and Fishery Sciences University (MAFSU) and Ayurvet Limited pioneers and leaders in providing hydroponics solution in India have to agreed to collaborate towards providing the green feed to livestock in the water scarce area of Marathwada and Vidarbha.

Dr. A. K. Misra, Hon’ble Vice Chancellor of  MAFSU expressed his confidence that Ayurvet ProGreen Hydroponics technology would go a long way in addressing the concerns of the farmers for green feed for the livestock.

The background behind the initiatives taken by these two esteemed institutions was realization of fact that in dry places like Vidarbha and Marathwada where the situation of availability of water and fodder for livestock is critical and the distress suffered by the farmers is beyond comprehension, cultivating fodder on this dry land agriculture is surely not justified. It is a well accepted fact that feeding dairy animals is incomplete without including green fodder in their diet.  Hence, growing fodder in machines which requires very little space and yet produce over a 1000kg green fodder daily is emerging as the technology of the future. Ayurvet’s solution towards fodder production, Ayurvet ProGreen Hydroponics Technology is of great help to address the acute fodder shortage in Marathwada’s. 

 “Ayurvet Wins RMAI Flame Awards Asia and Leadership Awards 2016 for its Rural Marketing Initiatives”

Ayurvet received prestigious RMAI Flame Awards Asia and Leadership Awards 2016 gold award for Ayurvet 5F programme towards Sustainable Agriculture & Livestock Initiative for value creation under the category of Agriculture and Allied Sectors.

Dr. Anup Kalra receiving award from Mr. S. Sivakumar, CEO ITC (ABD)

and Mr. R. S. Sodhi, Managing Director, GCMMF

The award was presented at prestigious ceremony held at Vivanta by Taj, New Delhi on 11^th March 2016.The award was received by Dr. Anup Kalra, Executive Director-Ayurvet Limited and Mr. Ajay Tomar, Business Head-AGES. Over 300 Business leaders, corporate, GOI & leading rural marketing agency representatives attended the presentation ceremony.

It is worth mentioning that this honour was conferred on Ayurvet, the only Company in Animal Health Sector amongst various Government and renowned corporate houses.

The award was powered by Earnest and Young and the eminent jury consisted of ITC Ltd (ABD), Ericsson India Pvt Ltd, Hero MotoCorp Ltd, Tata Steel and JCB India Ltd etc. 

The Dream of Ideal Village is Only Possible with the Support of Villagers: Shri. Pradip Burman

CSR team of Ayurvet conducted a survey during their visit to Ayurvet Adarsh Village Chidana in month of March. Shri Pradip Burman, Chairman and Shri Pradeep Wig, Director, of the company visited the village and interacted with the beneficiaries in the village and inspected the activities going on in the village by team Ayurvet.

The local beneficiaries of these activities appreciated the Ayurvet initiatives for installation of solar street lights, construction of toilets and entrepreneurship development programmes conducted on regular basis for youth of village.

Shri Pradip Burman, Chairman Ayurvet during his address said that, “ Ayurvet has been continuously doing efforts towards development of villagers and in doing so the support of villagers is also needed.” During the occasion Shri Burman also rewarded the beneficiaries of Pradhan Mantri Kaushal Vikas Yojna programme with certificates.

Shri Burman also announced that Ayurvet in this noble cause for building adarsh gram Chidana will provide ambulance to the residents of the village for utilizing it for emergency and first aid purposes. He further added that Ayurvet will open sports centre in the village area. 

The Pradhan of village, Shri Rajendra also appreciated the efforts of Ayurvet in developing the adarsh gram. 

 Hon’ble Prime Minister, Shri. Narendra Modi Inaugurated Krishi Unnati Mela

Ayurvet Marks its Unique Presence

Hon’ble Prime Minister of India, Shri Narendra Modi, inaugurated a national level Agriculture Fair-cum-Exhibition organised during 19^th – 21^st March 2016 by the 'Department of Agriculture, Cooperation and Farmers, Welfare, Ministry of Agriculture' and Farmers Welfare, Government of India jointly with Indian Agricultural Research Institute, Pusa, New Delhi.

Hon'ble Prime Minister, in his address, emphasized the importance of rural economy in enhancing and pushing up the national economy which largely depends on agricultural growth. Hon’ble Prime Minister advised farmers to practice agriculture based on three pillars-regular farming of cereals, fruits, vegetables etc; plantation of tree species for timber on edges of the farms; and animal husbandry which should include dairy, fisheries, poultry and also the profitable bee keeping.

Team Ayurvet actively took part in this mela and displayed and showcased its innovative animal healthcare range of products, feed, wheat grass and medicinal plants on the stall and Ayurvet ProGreen Hydroponic technology in the mela ground. 

The Ayurvet initiatives especially Ayurvet ProGreen Hydroponics technology was appreciated by the Hon’ble Union Agriculture and Farmers Welfare Minister, Shri. Radha Mohan Singh and  Hon’ble Minister of State for Agriculture and Farmers Welfare, Dr. Sanjeev Kumar Balyan who not only appreciated the technology but also added that initiatives taken by Ayurvet in the area of animal health and rural development are commendable.

The policy planners appreciated the Ayurvet ProGreen Hydroponics technology and suggested this should be taken to the farmer’s doorsteps for helping the farmers in helping the farms in conservation of water, land and time.

The live demonstration of sugarcane, paddy and wheatgrass nursery was also done by team Ayurvet.  

भारत का किसान 

भारत गांवों का देश है । भारत की आत्मा गांवों और किसानों में बसती है । इसलिए भारत एक कृषि प्रधान देश भी कहलता है । यहां की 70-80 प्रतिशत जनता प्रत्यक्ष और अप्रत्यक्ष रूप से कृषि पर निर्भर करती है । किसान हमारे लिए अन्न, फल, सब्दिया आदि उपजाता है ।

वह पशुपालन भी करता है । लेकिन भारतीय किसान की आर्थिक स्थिति अच्छी नहीं है । स्वतंत्रता के 50 से अधिक वर्षो के बाद भी वह गरीब, अशिक्षित और शक्तिहीन है । उसे कठोर परिश्रम करना पड़ता है । उसके परिवार के सदस्य भी दिन-रात खेत-खलिहान में जुटे रहते हैं । बड़ी कठिनाई से वह अपना और अपने बाल-बच्चों का पेट भर पाता है ।

अभी भी उसके पास वही बरसों पुराने खेती के साधन हैं ।उसे बहुत कुछ मानसून पर निर्भर रहना पड़ता है । अगर समय पर अच्छी बरसात नहीं होती, तो उसके खेत सूखे पड़े रहते हैं । गांव में अकाल पड़ जाता है, और भूखों मरने की नौबत आ जाती है । वह अपने हाथों से कठोर परिश्रम करता है, खून-पसीना बहाता है, फिर भी वह गरीब और परवश है ।

उसकी आय इतनी कम होती है कि वह अच्छे बीच, खाद, औजार और पशु नहीं खरीद पाता । वह अशिक्षित है, और कई अंधविश्वासों और कुरुतियों का शिकार । सेठ-साहूकार इसका पूरा लाभ उठाकर उसका शोषण कर रहे हैं । वह अपनी संतान को पड़ाने के लिए भी नहीं भेज सकता । या तो गांव में स्कूल नहीं होता, या फिर बहुत दूर होता है ।

इसके अतिरिक्त वह बच्चों से खेत पर काम लेने के लिए विवश है । वह उन्हें पशु चराने जंगल में भेज देता है । सरकार ने भारतीय किसान की सहायता के लिए कुछ कदम उठायें हैं । उसे कम ब्याज पर कर्ज देने की व्यवस्था की गई है जिससे वह बीज, खाद आदि क्रय कर सके । परन्तु यह पर्याप्त नहीं है । सच तो यह है कि उस तक सहायता पहुंच नहीं पाती । बिचौलिये बीच में ही उसे हड़प लेते हैं ।

अशिक्षित होने के कारण वह अपने, अधिकारों के प्रति जागरूक नहीं हैं । दूसरे लोग सरलता से उसके आधिकारों का हनन कर लेते हैं । उसे शिक्षित किया जाना बहुत आवश्यक है । इसके लिए प्राथमिक शिक्षा को अनिवार्य, मुफ्त और सर्वसुलभ बनाने की परम आवश्यकता है । हर गांव में उसके पास स्कूल खोले जाने चाहिये ।

स्कूलों में कर्मठ, ईमानदार और प्रशिक्षित अध्यापक लगाये जाने चाहिये । किसानों को कुए खुदवाने, बीच आदि खरीदने के लिए ऋण सुलभ होना चाहिये । वर्ष के बहुत समय वह निठल्ला बैठा रहता है । यह समय उसकी शिक्षा और कृषि संबंधी ज्ञान देने के लिए किया जा सकता है ।

जब तक भारतीय किसान निर्धन और अशिक्षित है, तब तक देश की उन्नति नहीं कर सकता । हर तरह से उसकी सहायता कर उसको स्वावलम्बी और शिक्षित बनाया जाना चाहिये । कोई ऐसी व्यवस्था होनी चाहिये कि वह कभी बेकार न बैठे और खेत खाली नहीं रहे । इसके लिए सिंचाई की समुचित व्यवस्था बहुत आवश्यक है ।

अधिकतर भारत के किसान खेतीहर मजदूर हैं, या उनके पास बहुत थोड़ी जमीन होती है । कई बार वह जमीन भी अनुपजाऊ होती है । प्राय: सिंचाई के साधन का अभाव रहता है । वह जो कुछ उपजाता है, उसका उचित मूल्य नहीं मिलता । कई बार उसकी फलस बिकती नहीं और पड़ी-पड़ी सड़ जाती है ।

हमारे स्वर्गीय प्रधानमंत्री लाल बहादुर शास्त्री ने हमें ‘जय किसान, जय जवान’ का नारा दिया था । यह हमारे किसानों के महत्व को रेखांकित करता है । परन्तु अभी भी उनकी हालत बड़ी दयनीय है । उनकी इस दशा को सुधारने के हर संभव प्रयत्न किये जाने चाहिये । उनकी उन्नति और विकास पर ही देश की समृद्धि टिकी है 

Ayurvet Knowledge Symposium & Annual Dinner 2013

 Ayurvet Knowledge Symposium & Annual Dinner 2013

Ayurvet, an organization which has innovation encrypted in its genes, floating in the protoplasmic fluid of knowledge, sieved through the tools of science and technology has propounded the concept of “ Integrating Livestock & Agriculture” , using the available resources under Ayurvet 5Fs Programme. This programme defines sustainable integration of Food, Feed, Fodder, Fertilizer & Fuel for the benefit of all stake holders.

Considering the same, The Ayurvet Knowledge Symposium on the theme of “Integration of Livestock sectors for improving the farm profits and food security” was organized in collaboration with Ayurvet Research Foundation on 19^th October 2013 at PHD Chamber of Commerce and Industry, PHD House, August Kranti Marg, New Delhi – 110015. This symposium provided platform for scientists, nutritionists, agriculturist, feed industry professionals and farmers of Livestock and Agriculture sectors to share and deliberate these issues towards possible solutions.

Mr.Pritam Singh a progressive farmer from Safidon, Haryana sharing his experience about

Ayurvet Hydroponic Paddy Nursery in his farm

Dr. A.K. Gahlot, Vice Chancellor, RAJUVAS, shared RAJUVAS model of integration and appreciated the initiative of Ayurvet in Hydroponics for producing quality green feed. He mentioned that his university is ready for any PPP mode programme towards sustainable development. He said it is because of this integration in Rajasthan, there are suicides in Rajasthan even after the droughts in the state. 

Sh. Harish Damodaran, Print Editor Hindu Business Line, questioned that can that dairy farming made into an independent business for farm profits. He argued can we not feed the animals right, and not link it with agriculture. He however urged that the sustainable operations are need of the hour.

Speaking on the occasion Sh Pradip Burman, Chairman Ayurvet, emphasized the need of integration and the Ayurvet 5F model initiatives in this direction.

A special farmer’s interaction session was organized for sharing their experiences. This was chaired by Dr. P. N. Bhat, Managing Trustee ARF. Many farmers and experts shared their successful experience of integration in their own way. Maj. Bhatia of Jindal group shared his experience of feeding hydroponics to horses for improving their health and performance.

Release of Ayurvet 21^st Annual Report and 4^th Sustainability Report by Shri Pradip Burman,

 Chairman and team Ayurvet

Another learned farmer Mr. Pritam Singh from Haryana shared his success story of using hydroponics paddy nursery in his farm. He observed that the benefits he got from hydroponics were saving of water, time and labour.

While thanking the guests, Mr. M. J. Saxena, Managing Director, Ayurvet requested all the policy planners especially the Director for looking into the opportunity of working on the special course on 5Fs in NDRI. He also assured Dr. Gahlot that Ayurvet would continue to work with RAJUVAS in the areas of 5F. Mr. Saxena expressed his confidence that the initiatives taken would  results and help in taking one step ahead in direction towards sustainable integration.

The symposium registered the impressive presence of more than 150 delegates, which includes the senior representatives from our own ICAR, AYUSH and State Animal Husbandry Departments and media representatives from Doordarshan and Akashwani were distinguished guest during the occasion. The efforts of Ayurvet were appreciated by all the eminent guests.

Ayurvet Annual Dinner was organized as a regular feature followed by musical concert. The evening witnessed the release of the 21^st Annual Report and 4^th Sustainability Report. The programme was attended by Ayurvet employees and their family members along with the guests from Industry, Government Institutes and Media.

Speaking on the occasion, Shri Pradip Burman, Chairman, Ayurvet Limited appreciated the work of Ayurvet team members and thanked all the stakeholders without whose support the company could not have achieved the new landmark. 

Mr. Anand Mehrotra, Business Head (North & East India) was awarded for his long service of 20 years with Ayurvet. This year another award for nurturing and motivating the children of Ayurvet employees to perform better in their studies was introduced, this has also motivated not only to Ayurvet Employee but their children to prove themselves as responsible and learned persons. 

Ayurvet Limited is scaling newer heights with its global presence and many awards and honor to its credits. Ayurvet is now working towards frontier areas of technology integration of Livestock, Agriculture and Human Health through its unique environment friendly initiatives and it is committed towards building healthier tomorrow.

The function was marked by musical concert by leading well known artists, which was enjoyed by the guests. 

Artists performing during the event. 

“AYURVET WINS RMAI FLAME AWARDS 2014” FOR ITS EXEMPLARY PERFORMANCE AND CONTRIBUTION IN RURAL COMMUNICATION

Ayurvet won another prestigious RMAI (Rural Marketing Association of India) Flame Awards 2014 on 17^th January 2014 at Hotel Taj Vivanta, Gurgaon for excellence in Rural Marketing and Communications. The objective of these awards is to recognize and reward successful case studies in rural marketing.

The Flame Awards were instituted by the Rural Marketing Association of India in 2006 to recognize excellence in marketing, promotion and initiatives in rural markets of the country.

Ayurvet received this award under the category of Integrated Long Term Campaign of the Year – A Rural Communication Campaign for Ayurvet Pashu-Jagat Radio Programme. Ayurvet had submitted the case study on rural communication campaign through Ayurvet Pashu-Jagat Radio Programme an joint initiative with Animal Husbandry Department and All India Radio for Improving Farm Profits.

Dr. Anup Kalra receiving the award from Mr. Salil Dalal, President Rural Divison at Pidilite and Mr. Puneet Vidyarthy,

General Manager & Head Rural at JCB India Limited

It is worth mentioning that the competition was very tough, however out of 209 entries received for various categories, we were amongst the winners.

The eminent jury comprising brand custodians, educationists and other experts in the field of rural marketing including Mr. S. Sivakumar – Chief Executive (ABD) ITC Ltd, Ms. Geetu Verma, Executive Director, Unilever Ltd along with other senior executives from Dabur India Ltd, Harish Bijoor Consultants Inc., NIILM Centre of Management Studies, Bloomberg TV India, Eicher Tractors & Glaxo Smithkline evaluated the applications.