Ayurvet Knowledge Symposium & Annual Dinner 2013

 Ayurvet Knowledge Symposium & Annual Dinner 2013

Ayurvet, an organization which has innovation encrypted in its genes, floating in the protoplasmic fluid of knowledge, sieved through the tools of science and technology has propounded the concept of “ Integrating Livestock & Agriculture” , using the available resources under Ayurvet 5Fs Programme. This programme defines sustainable integration of Food, Feed, Fodder, Fertilizer & Fuel for the benefit of all stake holders.

Considering the same, The Ayurvet Knowledge Symposium on the theme of “Integration of Livestock sectors for improving the farm profits and food security” was organized in collaboration with Ayurvet Research Foundation on 19^th October 2013 at PHD Chamber of Commerce and Industry, PHD House, August Kranti Marg, New Delhi – 110015. This symposium provided platform for scientists, nutritionists, agriculturist, feed industry professionals and farmers of Livestock and Agriculture sectors to share and deliberate these issues towards possible solutions.

Mr.Pritam Singh a progressive farmer from Safidon, Haryana sharing his experience about

Ayurvet Hydroponic Paddy Nursery in his farm

Dr. A.K. Gahlot, Vice Chancellor, RAJUVAS, shared RAJUVAS model of integration and appreciated the initiative of Ayurvet in Hydroponics for producing quality green feed. He mentioned that his university is ready for any PPP mode programme towards sustainable development. He said it is because of this integration in Rajasthan, there are suicides in Rajasthan even after the droughts in the state. 

Sh. Harish Damodaran, Print Editor Hindu Business Line, questioned that can that dairy farming made into an independent business for farm profits. He argued can we not feed the animals right, and not link it with agriculture. He however urged that the sustainable operations are need of the hour.

Speaking on the occasion Sh Pradip Burman, Chairman Ayurvet, emphasized the need of integration and the Ayurvet 5F model initiatives in this direction.

A special farmer’s interaction session was organized for sharing their experiences. This was chaired by Dr. P. N. Bhat, Managing Trustee ARF. Many farmers and experts shared their successful experience of integration in their own way. Maj. Bhatia of Jindal group shared his experience of feeding hydroponics to horses for improving their health and performance.

Release of Ayurvet 21^st Annual Report and 4^th Sustainability Report by Shri Pradip Burman,

 Chairman and team Ayurvet

Another learned farmer Mr. Pritam Singh from Haryana shared his success story of using hydroponics paddy nursery in his farm. He observed that the benefits he got from hydroponics were saving of water, time and labour.

While thanking the guests, Mr. M. J. Saxena, Managing Director, Ayurvet requested all the policy planners especially the Director for looking into the opportunity of working on the special course on 5Fs in NDRI. He also assured Dr. Gahlot that Ayurvet would continue to work with RAJUVAS in the areas of 5F. Mr. Saxena expressed his confidence that the initiatives taken would  results and help in taking one step ahead in direction towards sustainable integration.

The symposium registered the impressive presence of more than 150 delegates, which includes the senior representatives from our own ICAR, AYUSH and State Animal Husbandry Departments and media representatives from Doordarshan and Akashwani were distinguished guest during the occasion. The efforts of Ayurvet were appreciated by all the eminent guests.

Ayurvet Annual Dinner was organized as a regular feature followed by musical concert. The evening witnessed the release of the 21^st Annual Report and 4^th Sustainability Report. The programme was attended by Ayurvet employees and their family members along with the guests from Industry, Government Institutes and Media.

Speaking on the occasion, Shri Pradip Burman, Chairman, Ayurvet Limited appreciated the work of Ayurvet team members and thanked all the stakeholders without whose support the company could not have achieved the new landmark. 

Mr. Anand Mehrotra, Business Head (North & East India) was awarded for his long service of 20 years with Ayurvet. This year another award for nurturing and motivating the children of Ayurvet employees to perform better in their studies was introduced, this has also motivated not only to Ayurvet Employee but their children to prove themselves as responsible and learned persons. 

Ayurvet Limited is scaling newer heights with its global presence and many awards and honor to its credits. Ayurvet is now working towards frontier areas of technology integration of Livestock, Agriculture and Human Health through its unique environment friendly initiatives and it is committed towards building healthier tomorrow.

The function was marked by musical concert by leading well known artists, which was enjoyed by the guests. 

Artists performing during the event. 

“AYURVET WINS RMAI FLAME AWARDS 2014” FOR ITS EXEMPLARY PERFORMANCE AND CONTRIBUTION IN RURAL COMMUNICATION

Ayurvet won another prestigious RMAI (Rural Marketing Association of India) Flame Awards 2014 on 17^th January 2014 at Hotel Taj Vivanta, Gurgaon for excellence in Rural Marketing and Communications. The objective of these awards is to recognize and reward successful case studies in rural marketing.

The Flame Awards were instituted by the Rural Marketing Association of India in 2006 to recognize excellence in marketing, promotion and initiatives in rural markets of the country.

Ayurvet received this award under the category of Integrated Long Term Campaign of the Year – A Rural Communication Campaign for Ayurvet Pashu-Jagat Radio Programme. Ayurvet had submitted the case study on rural communication campaign through Ayurvet Pashu-Jagat Radio Programme an joint initiative with Animal Husbandry Department and All India Radio for Improving Farm Profits.

Dr. Anup Kalra receiving the award from Mr. Salil Dalal, President Rural Divison at Pidilite and Mr. Puneet Vidyarthy,

General Manager & Head Rural at JCB India Limited

It is worth mentioning that the competition was very tough, however out of 209 entries received for various categories, we were amongst the winners.

The eminent jury comprising brand custodians, educationists and other experts in the field of rural marketing including Mr. S. Sivakumar – Chief Executive (ABD) ITC Ltd, Ms. Geetu Verma, Executive Director, Unilever Ltd along with other senior executives from Dabur India Ltd, Harish Bijoor Consultants Inc., NIILM Centre of Management Studies, Bloomberg TV India, Eicher Tractors & Glaxo Smithkline evaluated the applications.

“AYURVET WINS CII- ITC SUSTAINABILITY AWARD 2013” FOR ITS EXEMPLARY PERFORMANCE AND CONTRIBUTION IN CSR ACTIVITIES

“AYURVET WINS CII- ITC SUSTAINABILITY AWARD 2013” FOR ITS EXEMPLARY PERFORMANCE AND CONTRIBUTION IN CSR ACTIVITIES 

Ayurvet was conferred with the prestigious CII-ITC Sustainability Award 2013 for its Strong Commitment towards its exemplary performance and contribution in the economic, social and environmental segment of its business. Shri. Sachin Pilot, Hon’ble Minister for Corporate Affairs, Government of India presented this award to Mr. M. J. Saxena, Managing Director, Ayurvet Limited at India Habitat Centre, New Delhi on 20^th December 2013.  Ayurvet had presented and demonstrated its triple bottom line case study (Economical, Social and Environmental) for the award.

The Awards are a part of the CII-ITC Centre of Excellence for Sustainable Development’s continued efforts to create awareness, promote policy and practices, and create capacity to mainstream sustainability practices. Not only do the Awards help reward exemplary enterprises for their pioneering efforts, but this recognition also helps create beacons of inspiration for others to follow.  The ceremony was well attended by some of the most illustrious and distinguished CEOs who came to receive their awards.

It is worth mentioning that this honour was conferred on Ayurvet, the only Animal Health Care Company amongst various public sector undertaking and renowned corporate houses.

Mr. M. J. Saxena receiving award from Shri. Sachin Pilot,Hon’ble Minister for Corporate Affairs, GoI.

The awards were presented to 23 winning companies including reputed companies like Tata Steel Limited, SRF Limited, Infosys Limited, Ambuja Cements Limited, The Tata Power Company Limited, Ultra Tech Cement Limited, Mahindra and Mahindra Financial Services Limited, Mahindra and Mahindra Limited, Rourkela Steel Plant – Steel Authority of India Limited Reliance Industries Limited, Hindustan Zinc Limited and Ayurvet Limited etc.

Ayurvet team along with Mr. M. J. Saxena, M.D. Ayurvet

Speaking on the occasion, Shri. Sachin Pilot, Hon’ble Minister for Corporate Affairs said, “In tackling sustainability issues such as climate change, the poor will be most affected. It is our responsibility to empower them so as to conserve and nurture natural resources.” He also said that “the top management and the Boards have to drive the agenda, and allow middle management the elbow room to execute. Sustainability has to be built into company ethos.”

All India Conference on Livestock and Dairy Development Gandhinagar - 11th June 2013

“What a Farmer Teaches, No University Can Teach” – Shri. Narendra Modi, Hon’ble Chief Minister of Gujarat

 

·    Increasing the population of animals will not help. “The need is to increase productivity.

·    Nation’s development rate will surge when the common man is integrated in the development journey and can make an effective contribution to the progress of the nation.

·    Needed to use modern technologies in all aspects including agriculture.

·    More than 8,000 farmers from 28 different states of India attended this two-day event.

·    Exposure visit of farmers to Panchmahal Dairy at Godhra and SUMUL Dairy for experiencing the dairy processing techniques and Ayurvet hydroponics fodder.

 

Animal husbandry stands as the second largest economic activity in agriculture sector in the country. It is an ancestral, customary and most acceptable livelihood activity for semi skilled and unskilled villagers. It provides supplementary but sustainable livelihood to the rural families.

Gujarat State has been pioneer in bringing White Revolution in the Country with a classical organized Co-operative structure for livestock breeding, milk production, milk procurement, processing and its marketing.

The All India Conference on Livestock and Dairy Development was jointly organized by Department of Animal Husbandry and Gujarat Livestock Development Board, J. K. Trust, Gujarat Veterinary Council, BAIF in collaboration with various Govt Departments, Dairies and NGOs and other stakeholder and organizations associated with livestock and dairy sector at Mahatma Mandir, Gandhinagar during 11-12 June 2013.

The inaugural function was presided over by Hon’ble Chief Minister of Gujarat, Shri. Narendra Modi.  There were five parallel technical sessions on different themes on  service delivery system in animal husbandry, present scenario and future challenges in milk production, fodder, fertilizer and livestock development, impact of climate change on livestock production, strategies for sustainable dairy development, remunerative self-employment and rural development, women empowerment and animal health and disease prevention and control.

 

 

 Speaking on the occasion Hon’ble Chief Minister Shri. Narendra Modi spoke about the need to use modern technology in all aspects including agriculture and affirmed that the nation’s development rate will surge when the common man is integrated in the development journey and can make an effective contribution to the progress of the nation.  Hon’ble CM further said, “ I will be with you for the entire day and will learn from you. What a farmer teaches, no university can teach.

 

Hon’ble CM stressed on the importance of productivity in the present circumstances when the population is increasing and the amount of land with an individual is decreasing. He further said that productivity must be increased through scientific methods with latest technology. Talking about the animal husbandry sector Hon’ble CM opined that Gujarat already has a good network of cooperatives and dairy but pointed that only increasing the population of animals will not help. “ The need is to increase productivity. In an animal is giving 2 litres of milk everyday, how can we make it 3, 4, 5 or 6 litres? And how can we do it scientifically?”.

 

 The Hon’ble Chief Minister also mooted the ideas of having 4-6 zones as grassland zones which can be of help during the time of drought or when the natural conditions become adverse for farmers. He said that the Government has thought of making the areas next to the Narmada canal into grasslands, which can help during times of scanty monsoon. Hon’ble CM stressed on enhancement of human resource development potential. CM talked about the upcoming AgroTech Fair in Gujarat  and shared that while the Government was considering holding this fair in early 2014, they will now hold the fair towards the end of 2013        itself.                                                            

 

 

Apart from Hon’ble CM of Gujarat , Hon’ble Agriculture Minister Shri. Babubhai Bokhiria, Hon’ble Minister of Agriculture, The Ambassador of Denmark to India Shri. Freddy Svane, Shri Liladhar Vaghela, Hon’ble Minister of State Animal Husbandry, Shri. Giriraj Singh, Hon’ble Minister of Animal Husbandry, Bihar were also present during the occasion.

Hon’ble Animal Husbandry Minister of Bihar State, Shri. Giriraj Singh stated that for the success of rural community, we need to integrated livestock and agriculture is important. He also recommended that the 5 Fs (Food, Feed, Fodder, Fuel and Fertilizer) formula need to be integrated and advocated to fulfil the need of rural economy.

Team Ayurvet was fortunate enough to meet the Hon’ble Chief Minister of Gujarat State, Shri. Narendra Modi. During the deliberation the members of the Ayurvet shared the opportunities/technologies, which Ayurvet could bring to Gujarat for benefit of the farming community. 

 

 

 

 

 

NABARD's 32nd Foundation Day: Hon'ble Chief Minister of Haryana, Shri.Bhupinder Singh Hooda Appreciated the Efforts of Ayurvet Research Foundation

NABARD's 32^nd Foundation Day

Hon'ble Chief Minister of Haryana, Shri Bhupinder Singh Hooda Apprecited the Efforts of Ayurvet Research Foundation

 

Ayurvet Research Foundation got appreciated by Shri. Bhupinder Singh Hooda,  Hon’ble Chief Minister of Haryana on the occasion of 32^nd Foundation Day Celebration of NABARD on 12^th July 2013 at Panchkula, Chandigarh. This award of honour was received for creating the maximum numbers of Kisan Clubs and taking active participation in rural development  programmes by the support of NABARD in the year 2012-13.

Shri. Bhupinder Singh Hooda, Hon’ble Chief Minister of Haryana was the Chief Guest of the event. The award of honour and certificate for recognition from NABARD was received by the representatives Dr. R.S.Balhara and Shri. Balram Dass and Mr. K. Ravikanth (Vice President, Ayurvet Limited) of  Ayurvet Research Foundation  during the award function.

 

Hon'ble Chief Minister of Haryana, Shri. Bhupinder Singh Hooda

bestowing award of appreciation in rural uplifment services to ARF (Ayurvet Research Foundation)

Ayurvet Research Fondation is committedly working for the welfare and societal benefit of farmers since 2007 in the areas of Haryana (Sonipat & Panipat).  In the year 2012-13 ARF has been actively creating the Kisan Clubs with the support of NABARD. The farmers took advantage from these Kisan Clubs. In previous year ARF has created 53 kisan clubs. The main objective of this club is to disseminate the latest technological advancement  in farming and farm credit schemes for benefiting the farmers for improving their socio-economic status.

 

 

During the occasion Shri. Bhupinder Singh Hooda, Hon’ble Chief Minister of Haryana announced the launch of ‘Mandi Payment Scheme’ in the State for the benefit of the farmers and to ensure they get remunerative prices of their produce. Hon’ble Minister further said that the scheme would be named after former Punjab Hon’ble Chief Minister Shir. Pratap Singh Kairon, who had made outstanding contribution for the welfare of farming community after the independence of the country. The ‘Mandi Payment Scheme’ would bring more transparency in the transaction of farmers’ produce in the mandis.

Describing this as a progressive scheme, Hon’ble Chief Minister said that under this scheme, Mandi Debit Card would be made available to all the farmers of the State. The cards fitted with smart chip would enable them to know about the actual price and weight of their produce at the time of selling of their produce in the mandis. These Debit Cards would also be provided to Adhatis. The Hon’ble Chief Minister siad that an agreement has been signed with 18 Banks for the implementation of this scheme in Haryana.

The Hon’ble Chief Minister said that the there were 1765 Kisan Clubs in the State and the Government has made efforts to strengthen the Kisan Clubs. He reminded that last year he had announced that such clubs would also be formed at Sub Divisional Level. These clubs were being provided funds at the rate of Rs1lakh at district level and Rs60,000 per annum for Sub Divisional level.

On this occasion, Hon’ble Chief Minister Shri. Bhupinder Singh Hooda gave away awards to 22 best performing farmers club from all the districts in addition to their promoting agencies like Commercial Banks, Cooperative Banks and NGOs.

Revolution in Rice Cultivation through Ayurvet ProGreen Hydroponics Technology

Mega Farmer Meet and Demonstration of Hydroponic Paddy Transplanting through Mahindra Transplanter

 

Ayurvet in collaboration with KRBL Ltd and Mahindra and Mahindra successfully organized maga farmer meet on 22^nd June 2013, Saturday in Jawer Village, Near Chattanga District, Gautam Budh Nagar, Uttar Pradesh.

 This meeting was attended by around 250- 300 farmers from near by villages of Jawer along with senior official including scientists, researchers, innovators and the industry engaged in agriculture sector.  Senior officials from Ayurvet Limited includes Mr. M. J. Saxena, Dr. Anup Kalra and team, KRBL Ltd team included Mr. Ashok Chand and team , Mahinda & Mahindra included Mr.Shyam Vembar and team. The participants drew attention on paddy nursery challenges and opportunities present in India and farmer adopting new technology in agriculture with major emphasis on paddy farmers.

 The paddy nursery transplantation raised through Ayurvet ProGreen Hydroponics Technology was done in  collaboration with KRBL Ltd seeds and Mahindra Mahindra Rice transplanters.  More acreage would be done in the next few days.

Hydroponically Grown Paddy Nursery Transplantation

Through Mahindra Rice Transplanters.

Hydroponics is the science of soilless growing of plants in nutrient rich solutions with very little water. It is a technique where the physiological requirements of plants can be met without use of soil or natural sunlight. Hydroponics techniques have proven it to be very useful and efficient for producing food for livestock. The food that is available is free from undesirable materials such as weeds, insects, dust, insecticides, germicides, carcinogens.

We at Ayurvet had taken lead in undertaking the Research and Development in the area of Hydroponics for production of green feeds/ paddy nursery since 2007. The studies with help of experts have demonstrated that hydroponic paddy nursery helped in saving 18 days time at nursery stage and increased paddy yield by 10-15% along with 95% saving of land and water upto 95%.

Mahindra & KRBL are the leading companies in their own field and have aimed towards sustainable farmers growth and development with use of modern technology.

 

Officials from ARF, Mahindra & KRBL during

 Kisan Gosthi on dias addressing farmers

 

Ayurvet is the leading animal health care and nutrition company, which has been providing innovative, scientific proven herbal and nutrition solutions for improving the health of livestock.  The company was established in 1992 as Dabur Ayurvet Limited. Ayurvet, has been promoting “Sustainable Agriculture and Animal Husbandry Practices” and constantly innovating, adopting and supporting technologies which are environment friendly, viable and farmer friendly. 

KRBL Ltd-. The company processes paddy. Its products are par-boiled sella basmati rice and raw basmati rice. It exports its entire produce to Saudi Arabia. It has its manufacturing unit at Achreja (Ghaziabad district), Uttar Pradesh. The company has a paddy-processing capacity of 7.5 tph. The company completed an expansion scheme to process 10 tph of paddy, at a site adjoining the present one, by installing a state-of-the-art rice-milling plant from Buhler, Germany.

Mahindra & Mahindra Limited (M&M) is an Indian multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra, India. It is one of the largest vehicle manufacturers by production in the Republic of India. It is a part of Mahindra Group, an Indian conglomerate.

For more information may contact –

Dr. Anup Kalra, CEO (ARF), e-mail – akalra@ayurvet.com